Your best leads aren’t cold. You’re just not seeing the signals.

Live Power Session:

Never Miss a Signal: How to Identify & Act on Buying Signals in Your CRM

Thursday, July 17th, 12:30PM EDT

what You'll Learn:

Why lead scoring is failing modern B2B teams
How to track behavior in sequence, not isolation
The Signal Stack Strategy: a smarter way to interpret interest
Micro-nudge tactics that move warm leads toward booked calls

This short training shows how to spot the hidden buying intent already in your CRM, so you know exactly who to follow up with (and when).

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This is For You If...

Your funnel “should” be working—but your pipeline’s stuck

You’ve built the emails, launched the campaigns… and still can’t tell what’s landing

You’ve got leads, but not clarity on who’s ready or what to send next

You’re tired of chasing cold leads or refreshing your CRM hoping for a spike

Hi, I’m Sheri Otto—former HubSpot demand lead turned strategic growth partner for lean B2B teams.

When I joined a global SaaS company, we were missing pipeline targets—badly.

Everyone was optimizing broken campaigns, hoping something would suddenly click.

But I saw the problem wasn’t traffic or lead volume.

It was this: We had no system to identify who was ready.
So I built one. Fast. Scrappy. With purpose.

We launched what became known as the Imported Contacts Workflow—and it quickly became one of the top 3 demand drivers at the company, generating 50+ qualified leads a month. That system?

It evolved into what I now teach inside the Greenlight Demand System™

And it’s helping B2B teams go from stuck… to booked.

What others are saying

"Sheri carefully listened and analyzed the situation. She not only diagnosed what went wrong with our lead gen funnel—but built a checklist we now use for every campaign."

-Rifah Nawar, Growth Lead